Today
I’m building Frontward, AI agents that write and test landing pages for online stores, and Leaguemate, AI analytics for dynasty fantasy football. I like the plumbing of AI products: context, tool access, evals, a human check.
Previously, I worked on agentic AI at Meta, developer tooling at Qualcomm, Ford’s ML platform, and Airstream’s connected vehicles.
Projects
Writing
Jun 28, 2026
I set up a call center on top of my second brain, cause why not
A grounded agent answered 'what is my bank account balance?' with citations and a 0.91 score.
May 5, 2026
What a 75/100 landing page score hides
Grading landing pages when there is no answer key to check against.
Feb 11, 2026
Why a single value formula can't find a trade anyone accepts
Building a trade recommender that models whether the other side would say yes.
May 6, 2025
Building DiscernAI
People don't want a better answer, they want permission to trust the one they already have.
Sep 15, 2024
Building a feature store at Ford
Cutting model development at Ford from six months to a week.